Product Design
Design, to me, doesn't stop at the screen. I apply the same discipline to digital interfaces, brand identities, and physical form – always asking whether something feels as considered as it looks.
I think of design as the discipline that makes complex systems legible – especially in industrial and spatial contexts where the interface between human and machine actually matters. At JENII that meant designing operator UX for machine tool monitoring. At Paztec, AR overlays for heritage and construction professionals. I’ve also worked at the physical layer: two years running a workshop where I designed, prototyped, and manufactured products by hand – which permanently changed how I think about the gap between a digital model and a real object.